Summary - Essay Example These promotional activities range from the use of fliers, direct mail, newspapers and magazines, billboards, TV, social media, strategic advertisement and the use of a website among others. The business plan has emphasized the importance of creating awareness about the existence of the restaurant if customers are expected to come to the restaurant. For this reason, strategic advertising has to be done so that the most number of potential customers can be reached at one go. This business plan has also highlighted the objectives of the new business, as well as outlined the strategy and plan of action meant to achieve each objective. The costs, measures, and ranges have also been outlined in the business plan. Finally, the timings of each marketing activity have been clearly outlined. All promotional activities from January to December, together with the specific dates that these activities will be carried out have also been given in this business plan.
